How to Actually Find Your Niche

When you go online and search “how to find my niche,” the first thing you’re going to see is “find a hole in the market.” What does that even mean? It’s not practical advice, and not specific to you and what you offer. For those that are new business owners, or even wanting to expand their current business, that simple phrase isn’t clear enough. 

When I first started out, I did not have a niche, mostly because I didn’t understand how to find a “hole in the market.” After some time, I found a few niches I could fit quite nicely in, and they came to me naturally. They were niches that I had some prior knowledge in, or at least interest in, and niches that I am a part of myself. 

When finding your niche as a business owner, ask yourself these three questions, and you are sure to find a starting point and a customer base you can connect with.

  • What do I like to do?
  • What am I interested in? 
  • What communities am I a part of?

What Do I Like to Do?

If you think about the activities that you do in your daily life, you’re already an expert in that industry. If you workout, cook, take care of children or animals, you have a lot more knowledge than someone that just started doing this a week ago (this is your opportunity to come in and save the day!).

What Am I Interested In?

If you’re not too set on one of your passions being turned into a business, consider topics that you’re mildly interested in. If you’ve always loved art, but can’t draw a straight line, cater to the artists themselves. Even within art, there are specific types of arts such as paintists, sculpturists, writers, the list goes on!

What Communities Am I a Part of?

Whether it be a local sports league, church, or even your culture, by having a community that you can support through your business, they will see you as a reliable resource since you are one of them. With your community’s best interest in mind, create products/services that they will appreciate.

As you find your niche, you’ll notice that you can continue to niche down further and further. How far you niche is up to you, but the goal is to have a clear idea of who your business is for (while also maintaining a market larger than 100 people).

Is it important to niche down? It definitely helps, but it is nothing to lose sleep over. Having a niche is great at the beginning as you can build a loyal following with one group of people and take the early days of your business to really clarify your message. Ultimately, as people fall in love with your brand, they’ll recommend it to their friends, who may not be in your niche.

Kaitlyn Cole