I am not saying to share every single detail about your business with your audience, but it does help to know your story, values, and even struggles. In such a curated world, it’s refreshing when a brand feels “real.” Show them what goes on behind the scenes to create the brand they know and love!
You can be transparent by telling your customers how you got started and why you chose this specific industry and/or them as the target market. Explain your values, why they are important, and the actions you have taken, as a company, based on these values. Remember when I suggested being relatable? This applies here! Everyone makes mistakes, but when you share with others what you learned from those mistakes and how they can avoid the same mistakes, how can they not trust you?