Having a strong brand identity that reflects your vision will create the foundation for connecting with your audience in a way that will resonate with them.
The eye-catching parts of your branding that make you stand out to customers (e.g. color palette, logo(s), typography) will grab your audience’s attention and create a sense of familiarity when they return.
When customers understand your brand, know why it exists, and are able to easily recognize it, they will keep your brand top-of-mind and begin to prefer you over other brands in the market.
Each audience member perceives your brand in a different way. By having a consistent message, your brand will have a clear position in the market.
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